Ethical and white hat SEO services

Anything that only works while Google can’t see what it is: links bought to pass ranking credit, products traded for reviews that link back, a page for every town with the same text, articles generated by the hundred, text only Google reads.

Each of those breaks a spam policy in Google’s guidelines for SEO, and a site caught with one ranks lower or drops out of the results, whoever put it there. Google’s advice on hiring an SEO says who carries it: “Ultimately, you are responsible for the actions of any companies you hire.”

Our natural SEO services stay inside those rules. Where each common tactic falls is set out in white hat vs black hat SEO, and the links worth having are in white hat link building.

On most stores and service sites the biggest gains are on the site itself: pages Google can’t index, pages that never say the search, two pages splitting one search between them.

Those fixes are white hat by definition, and they show in Google within weeks, as how long SEO takes to work explains. Black hat’s usual offer is links, which take months to count and stop counting once Google recognizes them.

Before you hire an ethical SEO agency or company, or pay for ethical SEO consulting, Google’s own advice on hiring an SEO suggests asking, among other things, “Do you follow the Google Search Essentials (previously known as Webmaster Guidelines)?” and “Will you share with me all the changes you make to my site…?”

Any white hat SEO company or agency answers yes to both. Ours puts the second answer in writing every month: each page changed, its position, its visits from Google and its sales, taken from your own Search Console and Analytics so you can check any line of it.